The statutory warning of smoking is injurious to health is omnipresent. From newspaper adverts to a government-issued cautionary message at the start of every movie, the general public is aware of the adverse effect upon health.
The anti-smoking campaigners have tried and tested every possible way to decrease cigarette consumption. Some campaigns are effective whereas others are just dull and fail to deliver the message.
Seldom you see the dutiful Alok Nath and Sunny Leone share the screen space for the same cause. This short film by Aur Dikhao has come up with an awesome video that has caught everyone off guard and accurately sends the message.
Such creative advertisement would certain get the message across. Don’t you agree?