One airline in China has just elevated its dress code to new heights by providing its crew members with stylish haute couture uniforms that seem to be taken straight out of a fashion magazine cover.
Hainan Airlines have collaborated with designer Laurence Xu who introduced the new attire at the Paris Couture Week. Inspired by the ‘Cheongsam’, a traditional Chinese dress, the uniform features a blend between the modern Western-style fashion trends and traditional Chinese art elements like cloud drawings, waves and even the Chinese mythical bird – Roc.
“The cooperation between Hainan Airlines and Lawrence Xu is industry-leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy,” said Xu Fei, brand director of Hainan Airlines.
Men’s version of the uniform is a bit less extravagant and Western-looking, with double-breasted overcoats and smaller elements of the traditional Chinese culture.