Bollywood has been advancing with tremendous commercial success both inside and outside of India. It is a multi-billion dollar industry with plentiful of movies being released every year, much more than Hollywood. Bollywood has captured a worldwide viewership in the past decade with its stars celebrated as much as their Hollywood counterparts.
Classic Hindi movies up until the new millennium were purely based on corruption, action, cheesy love story, and always with a happy ever after endings. Songs were mandatory in every movie, not just one or two, sometimes a dozen songs were fitted into one single movie. Movies and songs are indispensable to each other in Hindi movies.
By the year 2010, Bollywood found a new recipe for global success. All those tacky songs were unable to raise any commercial value, and then came the trend of ‘item songs.’ What is an item song? Well, it is basically a sizzling, provocative and beautiful girl dancing to a catchy number. The item song is the mantra Bollywood found for success.
From then on, most movies had an item song in them, which was sure to become popular. There are many instances, where the movie was deemed a flop, but the item song from the same movie was the talk of the town. The first mega hit item song has to be ‘Munni Badnam.’ The song gripped the whole of India to its tune and it was a national phenomenon.
The item song from the movie, ‘Dabangg’, ‘Munni Badnaam’ featuring Malaika Arora Khan was the hottest thing in India, almost for a year. Along the line, came yet another item song in the form of ‘Shiela Ki Jawani,’ played by Katrina Kaif from the movie “Tees Maar Khan”. The movie itself was a disaster at the box office, but the item song was a strong rivalry for ‘Munni Badnaam.’
After the grand success of these two songs, Bollywood has been flooded with numerous item songs. They are now a mainstay of Bollywood with a much bigger fan following than the movies they are featured in. A combination of excitement, likable tune and glamour provides the perfect mix for item songs to get popular.
Item songs are truly an exclusive trait of India cinema. Usage of pseudo names for the item girl is also a tried and tested method for reaching out to audiences. We did some research and came up with some famed pseudo names for item girls in Bollywood.
Bollywood continues to barrage the audience with item songs. Item songs have become the heart and soul of modern-day Indian cinema. The filmmakers are more fixated on creating a buzz with their 3-minute work than their screenplay of the entire movie. Every producer wants to have an item song in their movie as it is most marketable. Is it hampering the quality of Indian movies? What do you think of this trend?
Veena Malik shows her move in this catchy number from the movie Gali Gali Chor Hai.
19. Fashion Khatam Mujhpe
The queen of item songs, Malaika Arora features in this song from Dolly Ki Doli.
The song from ‘Welcome to Karachi’ has American dancer Lauren Gottlieb in the lead role for this song.
17. Tipsy Ho Gayi
Natalia Kapsuk is the Tipsy Hogai girl from the movie Dilliwali Zaalim Girlfriend.
Mamta Sharma from the movie Tevar as Madamiyan.
15. Chokra Jawan Re
The popular Gauhar Khan features in this song from the movie Ishaqzaade.
14. Chikni Chameli
Katrina Kaif as Chikni Chameli in the movie Agneepath.
13. Oo La La
The cult actress Vidya Balan showing Oo La La from the movie Dirty Picture.
12. Dan Dan Cheeni
Nathalia Kaur showing her skills in the movie Department.
11. Aa Ante Amalapuram
British model Hazel Keech does a Hindi remake of the Telegu in the movie Maximum.
10. Anarkali Disco Chali
Yet another song featuring Malaika Arora Khan from the movie Housefull 2.
9. Daaru Peeke Dance
Sunny Leone dancing after getting drunk from the movie Kuch Kuch Locha Hai.
8. Munni Badnam
The eternal item song featuring Malaika Arora Khan from the superhit movie Dabaang.
7. Aao Raja
The elegant Chitrangada Singh from the movie Gabbar is Back.
6. Pani Wala Dance
Now the dance with dance by Sunny Leone from the same movie Kuch Kuch Locha Hai.
5. Desi Look
Sunny Leone is doing a Desi Look in the movie Ek Paheli Leela.
4. Pink Lips
Sunny Leone showing her pink lips in the movie Hate Story 2.
3. Shiela Ki Jawani
Another Katrina Kaif featured song that won hearts of billions from the movie Tees Maar Khan.
2. Fevicol Se
Kareena Kapoor Khan showing what Fevicol can do in the movie Dabangg 2.
1. Baby Doll
The most popular item song is Baby Doll from the movie Ragini MMS 2 featuring Sunny Leone.